Over the past few years of reviewing dozens of college websites with hundreds of prospective students, I’ve noticed an interesting shift in the attitudes, preferences, and behaviors of a new generation of students. I lead this webinar on August 21, 2018 to present my findings about this new generation - Gen Z.

Want to get into the minds of your customers? I've been working on new ways of presenting both personas and journey maps to my clients. Here are samples of my latest ideas about what these should look like.

A site that is easy-to-use while offering a meaningful and emotionally compelling experience is still short of the whole package until it includes the piece that makes users take a specific action or follow a certain path. I came up with a new type of offering a consultancy could provide for clients.