https://www.jimdalglish-ia.com/portfolio daily 0.75 2016-09-18 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381000139228-P9S7MDC0B5T440HRGIZZ/DSC_0035.jpg Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474218184906-WXLW2S4TKJSO6EE984SF/Screen+Shot+2016-09-15+at+5.23.53+PM.png Portfolio https://bostonconservatory.berklee.edu/ https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474216992787-Y2Z2ODOHC3EPYUT88Y94/Screen+Shot+2016-09-16+at+6.34.04+PM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474066402071-HJ35MT0IDHIWNCUOGLYE/Screen+Shot+2016-09-16+at+6.35.50+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217028184-EZ5QMUSET7QADOYPNXK1/Screen+Shot+2016-09-16+at+6.32.06+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474066471851-L9PY2GEX60X6HAJGPVE5/Screen+Shot+2016-09-16+at+6.37.15+PM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474066531597-EMO6GWODEU1571I21GTK/Screen+Shot+2016-09-16+at+6.38.42+PM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217156817-GKX4USO2OUU3JMVT77KF/Screen+Shot+2016-09-16+at+6.40.09+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217208062-2AAA3PF6TI0A6VHRUMV6/Screen+Shot+2016-09-16+at+6.41.56+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217259212-RYDDSJ9HAR6NRPTL47VF/Screen+Shot+2016-09-16+at+6.43.18+PM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474066774453-2EHM7B5NK1JHA4VI20IW/Screen+Shot+2016-09-16+at+6.44.33+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474213207181-MNX1A7MPRXNN85C0KA60/Screen+Shot+2016-09-18+at+11.39.11+AM.png Portfolio View the video... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217315989-BODTDWODZAUL3LGGUNQW/Screen+Shot+2016-09-18+at+10.41.23+AM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217477794-WXTYU250G07XF3SQ6Y88/Screen+Shot+2016-09-18+at+10.11.25+AM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217430510-LR0GAJQTCUAAVQ0A3HUV/Screen+Shot+2016-09-18+at+10.35.39+AM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474208834297-QZGHAMTK9SOQ0V45QNLV/Screen+Shot+2016-09-18+at+10.26.04+AM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217523139-DG8NK0OK7CTJXOESF9IE/Screen+Shot+2016-09-18+at+10.31.11+AM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474217569153-131QWKBKWAQHVVU8Q494/Screen+Shot+2016-09-18+at+12.01.19+PM.png Portfolio View the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474214003045-60EOAGWC3S7CW5L887JN/Screen+Shot+2016-09-18+at+11.51.26+AM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474215040944-7R21TFM6W7M0OVOJK32K/Screen+Shot+2016-09-18+at+12.08.53+PM.png Portfolio Visit the website... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474215295387-PQ5MCHLD7CHUVOA1GORB/Screen+Shot+2016-09-18+at+12.14.06+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474215128298-QH0AWBNIU7KPLBAT3EVV/Screen+Shot+2016-09-18+at+12.09.59+PM.png Portfolio Visit the site... https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474215539964-P3KX7VK7UAC8LFJ044DD/Screen+Shot+2016-09-18+at+12.18.11+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474216793850-BD8QB4D4RKFTMQKY76J0/Screen+Shot+2016-09-18+at+12.28.58+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474216695978-OPCYE6BT03CUS2LMG2ZU/Screen+Shot+2016-09-18+at+12.33.31+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474216644379-0NYQUWE0504K6AWTDJ5C/Screen+Shot+2016-09-18+at+12.35.11+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1383429519011-BTWLZUOU3UMBX9304BI8/Companies+Consulted.001.jpg Portfolio - A few of the companies for which I've been hired as a digital strategist and/or IA consultant https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1383758911009-P3DL9OS42KL7BPFN17GU/Online+Lead+Generation.003.003.jpg Portfolio - Face of Finance Conference The deck Jason Smith and I presented at Bentley University's Face of Finance Conference https://static1.squarespace.com/static/524f2f77e4b03f4e22c461b8/524f3d13e4b09ddaf7a41388/564f77dce4b00d3306be2980/1448048674563/ Portfolio https://www.jimdalglish-ia.com/blog daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1473950937483-9MPX3FBZEQA8E5ZB2KM8/IMG_2379jim.png Insights https://www.jimdalglish-ia.com/blog/2025/9/15/two-hats-one-lens-how-journalism-and-playwriting-made-me-a-better-ux-researcher monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/294f0b80-97b6-4c98-887f-e4dc5bef99e3/Screenshot+2025-08-18+at+12.10.21%E2%80%AFPM.png Insights - Working at the Intersection of Truth and Empathy - Make it stand out View my blog about my experiences at the Museum of Science: Designing for Visitors: Insights from Field Research at the Museum of Science >> https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/39fdc0b9-f655-4d23-b495-51acbe4021a0/Screenshot+2025-09-15+at+12.32.18%E2%80%AFPM.png Insights - Working at the Intersection of Truth and Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/03c38962-6cd9-43da-9f17-6c2a247c0baa/ChatGPT+Image+Sep+15%2C+2025%2C+12_35_40+PM.png Insights - Working at the Intersection of Truth and Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/c903b80b-2726-42cb-a3eb-f9412073f4b7/Superlubricated.jpeg Insights - Working at the Intersection of Truth and Empathy - Make it stand out Jim Dalglish and Lynda Sturner acting in their award-winning play “Superlubricated” at the International Dublin Gay Theatre Festival. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/db8e36aa-54a0-432c-9105-b15bf921d175/Screenshot+2025-08-17+at+11.52.40%E2%80%AFAM.png Insights - Working at the Intersection of Truth and Empathy - Make it stand out View my blog about my experiences working with the Harvard Medical School: Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project>> https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b5360dcc-869f-4d4b-8e2b-b726d10a6f13/Screenshot+2025-09-15+at+1.31.49%E2%80%AFPM.png Insights - Working at the Intersection of Truth and Empathy - Make it stand out Jim Dalglish, Director of UX Research & Strategy, Playwright, Director, Producer, Filmmaker. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/ef36816c-b682-43f6-8873-c6d6bda1a5bc/IMG_2300.jpeg Insights - Working at the Intersection of Truth and Empathy - Make it stand out NIPA prize for Outstanding Journalist for the state of North Dakota https://www.jimdalglish-ia.com/blog/2025/8/18/designing-for-visitors-insights-from-field-research-at-the-museum-of-science monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/fceb6d26-e4a9-491b-b8f5-9f64e23a5f72/Museum+of+science+.webp Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out The museum exhibit hall is an exciting and rather chaotic space that provides a confusing myriad of options for customers to explore. A better digital experience could have helped customers plan their visits. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/4a34739b-be48-415a-8ce5-94f8b3f5cea3/Museum-Exterior-1x1.jpg Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out Boston Museum of Science https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/8db7fe5c-7236-471a-84cb-2f903826b500/mos-landscape-innoppl-site.jpg Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/93f88012-638d-4748-ac2e-a3299f06fe3d/Jim+Dalglish.png Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out Jim Dalglish - Director of UX Research and Strategy https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1e3bb255-7749-4d14-bc70-ce0156dd1c51/Museum+of+Science+Dino.jpg Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out It was a joyful experience to watch museum patrons - young and old alike - explore the wonderful exhbits that the museum provides. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/38f193c0-b650-4b7f-a8fa-89df79a75b72/Ticketing+Museum+of+Science.webp Insights - Designing for Visitors: Insights from Field Research at the Museum of Science - Make it stand out The online ticketing system - which should have helped visitors avoid the long lines at the museum - was not optimized to help customers buy tickets quickly and easily. Interviewing customers and watching them struggle to buy tickets as they stood in line was enlightening. https://www.jimdalglish-ia.com/blog/2025/8/17/researching-autism-care-harvard-medical-school monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/890ceff5-5b7f-4166-ad9d-2136595736f8/Screenshot+2025-08-17+at+12.08.47%E2%80%AFPM.png Insights - Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/0b34df6c-2b70-43e9-80d8-9b445b9e8c16/Screenshot+2025-08-17+at+12.07.48%E2%80%AFPM.png Insights - Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b1434411-92eb-4661-88b7-29bd2e7fd650/Screenshot+2025-08-06+at+5.22.23%E2%80%AFPM.png Insights - Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project - Make it stand out Jim Dalglish, Director of UX Research & Strategy https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/fa286afc-35dd-4eec-82e6-71e48455172b/Screenshot+2025-08-17+at+12.09.52%E2%80%AFPM.png Insights - Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/844ddc1a-55a1-4125-aeb8-afc32a48fe6c/273-2739372_images-harvard-university-medical-logo.png Insights - Advancing Autism Care: Insights from Harvard Medical School’s TEAMS Project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jimdalglish-ia.com/blog/2025/8/8/ai-is-changing-how-students-choose-colleges-heres-what-you-need-to-know monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b1434411-92eb-4661-88b7-29bd2e7fd650/Screenshot+2025-08-06+at+5.22.23%E2%80%AFPM.png Insights - AI Is Changing How Students Choose Colleges — Here's What You Need to Know - Make it stand out Jim Dalglish, Director of UX Research & Strategy https://www.jimdalglish-ia.com/blog/2025/8/7/colleges-are-missing-the-employer-education-market monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/4158bd96-f53a-4c84-a7c2-061fe9692a2d/Screenshot+2025-08-07+at+10.29.22%E2%80%AFPM.png Insights - Colleges Are Missing the Employer Education Market — Here’s How to Catch Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/ade398d3-c9dd-48e1-9c89-47e937b242ac/e6b423e2-e137-45cf-9d58-e759e24fa0cd.png Insights - Colleges Are Missing the Employer Education Market — Here’s How to Catch Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b1434411-92eb-4661-88b7-29bd2e7fd650/Screenshot+2025-08-06+at+5.22.23%E2%80%AFPM.png Insights - Colleges Are Missing the Employer Education Market — Here’s How to Catch Up - Make it stand out Jim Dalglish, Director of UX Research & Strategy https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/869f0d5c-05ff-4425-bb08-92d31a74d149/cfd7d60b-d3b3-4a6e-a0f3-69977b9bce45.png Insights - Colleges Are Missing the Employer Education Market — Here’s How to Catch Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jimdalglish-ia.com/blog/2025/8/7/turning-data-into-insight-using-artificial-intelligence monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/31de09c0-ae74-467b-b0fa-ec53e6a11a27/Screenshot+2025-08-07+at+2.01.29%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b1434411-92eb-4661-88b7-29bd2e7fd650/Screenshot+2025-08-06+at+5.22.23%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Jim Dalglish, Director of UX Research & Strategy https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/6c68b695-20ae-4151-9e46-1c66918bf6b5/Screenshot+2025-08-07+at+2.06.33%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/d89cb212-7d5f-47e6-a18d-645b52564172/ChatGPT+Image+Aug+9%2C+2025%2C+05_26_22+PM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1087e576-4a99-4192-9f5b-7e1748fc54d3/Screenshot+2025-08-07+at+12.45.16%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out I named my chatbot entity Ulysses. Naming your bot may make you feel a little more collaborative. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/88e828c2-7a28-4de4-9bb6-1c93758ebe64/Screenshot+2025-08-07+at+1.59.22%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/e0272d56-bf6c-491f-b461-1b176fca2f82/Screenshot+2025-08-07+at+1.52.12%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/fefaef1f-ab53-4f63-adc3-04566f174eec/Screenshot+2025-08-07+at+12.46.41%E2%80%AFPM.png Insights - Your Next Research Assistant Might Be a Bot — Here’s How I Trained Mine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jimdalglish-ia.com/blog/2018/8/24/appealing-to-gen-z monthly 0.5 2018-08-24 https://www.jimdalglish-ia.com/blog/2017/10/26/my-latest-approach-to-personas-journey-maps monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509053420217-X79N5433RQT5WDSPHYWF/Personas+%26+Journey+Mapping.006.png Insights - My Latest Approach to Personas & Journey Maps Variety within a persona https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509053463162-OZGJER6FXU986EBGWKWC/Personas+%26+Journey+Mapping.005.png Insights - My Latest Approach to Personas & Journey Maps Journey Map https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509053373876-IRYDXPS6AV1VNW5GF7S9/Personas+%26+Journey+Mapping.003.png Insights - My Latest Approach to Personas & Journey Maps Persona Detail https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509053337940-1F2G9APZ959BCEV23PWZ/Personas+%26+Journey+Mapping.002.png Insights - My Latest Approach to Personas & Journey Maps A roundup of all the personas... https://www.jimdalglish-ia.com/blog/2016/9/18/motivatability-driving-the-clicks-to-achieve-your-goals monthly 0.5 2016-09-18 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474211658169-2WOD5KB4F5OP61LS0H0Y/image-asset.png Insights - Motivatability: Driving the Clicks to Achieve Your Goals This is a Motivatability webinar led by Jason Smith and me. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1474211832818-3L907CY2OPIR8KTBT540/image-asset.png Insights - Motivatability: Driving the Clicks to Achieve Your Goals The presentation my colleague Jason Smith and I presented during World Usability Day at the NERD Center in Cambridge, MA on November 8, 2012. https://www.jimdalglish-ia.com/blog/2014/9/30/predicting-roi-mid-project-is-easier-than-you-think monthly 0.5 2016-09-15 https://www.jimdalglish-ia.com/blog/2014/3/13/authentic-vs-imagined-putting-the-real-user-in-user-centered-design monthly 0.5 2014-03-13 https://www.jimdalglish-ia.com/blog/2013/10/5/mobile-usability monthly 0.5 2014-03-13 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1387565396497-RIPG7R6X4X7M2FZYBKX2/Screen+Shot+2013-12-20+at+1.46.21+PM.png Insights - Mobile Usability: Testing Your Website in the Real World https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1387565606657-3H7PCFNF3PG4H48K9HUR/Screen+Shot+2013-12-20+at+1.46.46+PM.png Insights - Mobile Usability: Testing Your Website in the Real World https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1387566228026-VQT8NWOO49SZIHXJ4X8C/Screen+Shot+2013-12-20+at+2.00.02+PM.png Insights - Mobile Usability: Testing Your Website in the Real World https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1387565250612-RZKGNU58MREC80M1OZTQ/Screen+Shot+2013-12-20+at+1.46.11+PM.png Insights - Mobile Usability: Testing Your Website in the Real World https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1387565512616-V385E8PY5GU85RG7JBRY/Screen+Shot+2013-12-20+at+1.46.35+PM.png Insights - Mobile Usability: Testing Your Website in the Real World https://www.jimdalglish-ia.com/blog/category/Usability+Testing monthly 0.5 https://www.jimdalglish-ia.com/blog/category/Mobile monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/user+research monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/usability monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/focus+groups monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/qualitative+analysis monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/mobile monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/customer+research monthly 0.5 https://www.jimdalglish-ia.com/blog/tag/quantitative+analysis monthly 0.5 https://www.jimdalglish-ia.com/welcome daily 0.75 2013-07-09 https://www.jimdalglish-ia.com/about-hayden daily 0.75 2025-05-12 https://www.jimdalglish-ia.com/work-hayden daily 0.75 2025-05-12 https://www.jimdalglish-ia.com/blog-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290887106-J9M9RVLBXQU0ADDH8TVG/Stills22.jpg Blog https://www.jimdalglish-ia.com/blog-hayden/2014/9/16/inspiration-paris-l8anc monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410879589714-Y2R1D5J0UC5QDP96VIAO/image-asset.jpeg Blog - Inspiration: Paris https://www.jimdalglish-ia.com/blog-hayden/2014/9/9/mid-century-classics-ljlys monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410291035751-0SKIFQT4BT7LRREWNHSQ/image-asset.jpeg Blog - Mid-Century Classics https://www.jimdalglish-ia.com/blog-hayden/2014/8/25/ceramics-4hrb6 monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290470710-ZX9TK2ACNO8RN35FP8C4/image-asset.jpeg Blog - Using Ceramics https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290461677-4YB5QOIDLT5ZD5OK80GW/image-asset.jpeg Blog - Using Ceramics https://www.jimdalglish-ia.com/blog-hayden/2014/9/16/project-bryant-hill-9st6k monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410880600169-W9ZEADW4SD0ANCRBCNCG/image-asset.jpeg Blog - Project: Bryant Hill https://www.jimdalglish-ia.com/blog-hayden/category/Architecture monthly 0.5 https://www.jimdalglish-ia.com/blog-hayden/category/News monthly 0.5 https://www.jimdalglish-ia.com/blog-hayden/category/Interiors monthly 0.5 https://www.jimdalglish-ia.com/research daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381938168784-VLF86URGGTVYFPT6CPJP/Mobile+Usability+Test.png Research Video capture of a mobile usability test I recently completed for a large East Coast university. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509051621048-R1SZ2ZWM05ZPTCGZN1QX/Motivatability.005.jpg Research Motivatability: Understanding what motivates a customer is the first step in creating a site or app that seamlessly offers them what they are looking for. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381937494583-4VW4QM2FPDTFLSJQJFLJ/Net+promoter.png Research Quantitative v. Qualitative Findings: Using well-established tools such as the Software Usability Score (SUS) , Net Promoter Scores and word associations generated by activities designed to assess customer preferences and attitudes elucidates key research findings. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509052039871-QE2RIAY9478GYSCFSHU8/Competitor+Audit.png Research Competitor Matrix: Tracking the "Best in Breed" solutions to ensure the client beats its competition on a feature-by-feature basis. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381065242783-4E8RCDLUT1R3OBOK692F/Research+Logo.003.jpg Research https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509052162578-YD353IR7PNWJMTFBWK63/Survey.png Research Survey: Nothing beats a well-designed survey when its necessary to quantitatively document the needs, desires and behaviors of customer segments. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/356f2173-f200-4119-bddb-3d07103ee6bc/466d30df-74f6-4e54-a627-8183eccfe085.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509051868886-2DQ2Z6JM6WDA916M2KZQ/Focus+Group.jpg Research Focus group of prospective students interested in applying for graduate school. https://www.jimdalglish-ia.com/jim-dalglish daily 1.0 2025-12-17 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1449452719487-R9A1LTJBOB9M95CT4FXA/image-asset.png Home https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1449452743234-KZWMD2DA9NM4G2VE5IBQ/Research.png Home https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/5a31783d-5f29-46d7-9f21-ab230fb5cb3b/University-of-Pennsylvania_thumb.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/baa94352-850e-4310-bb7a-d46f990ee25e/OPENGRAPH-IMAGE-en-us-1706638309197.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/fdf3532b-398e-4f4b-bfc6-0839ae043983/Merrill-Lynch.webp Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1449452793160-IDYAUM6GR5LS3FZPGC9G/image-asset.png Home https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1449452776954-873WR7MR7KVTB0EKNZ6Y/Strategy.png Home https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1754579555641-LO9YD0JRS6GUB2JDM7RN/ChatGPT+Image+Aug+7%2C+2025%2C+11_11_32+AM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/b22cc8a4-12d8-467b-8a22-5ddd0648788f/harvard-university-logo-png_seeklogo-284458.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/53195d2b-3652-4f4b-ae03-bbd9bf013e4f/blue-cross-blue-shield-1-logo-png-transparent.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/f6ed3e5c-a4f9-46f1-89c5-7b6dbba5b04c/CIEE+Studu+Abroad+logo.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/a5d5d9d0-48cf-42a0-81f0-bb9876532b35/Yale.webp Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/2dd2a25a-c620-4497-aa02-a48269c5a03b/Standard_%26_Poor%27s.svg.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/9eb728ca-1634-4cb5-976a-d978f09842d7/nfpa_2023_black_red.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/a773ecf1-cdbf-40d9-aff6-b397464872b6/Columbia+University.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/33528d13-e3f3-4f4a-b7cb-bc6bac1019de/Amtrak+Logo.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/f47ad11d-1cda-4181-9bc3-edf66329235c/Dartmouth-College-Logo-old.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1380978023341-GGL4TCF25HGT2U7S9DZI/IMG_0511.JPG Home https://www.jimdalglish-ia.com/digital-strategy daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381937834547-6FTJ2K7BZAICXZW0L31E/Featire.function.Analysis.png Digital Strategy Feature / Function Analysis: the best way of ensuring all recommendations are based on and prioritized by business goals and user needs. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381066265375-ZCSVT34BEJAK7BPR2DYB/Strategy+Logo.004.jpg Digital Strategy https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509052468712-VMNT45CCWHACS84FNZBY/Personas+%26+Journey+Mapping.003.png Digital Strategy A sample of a Persona created for a Client https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381771195446-VAY9IYXUH4URWM3KUVM6/Process+Flows.png Digital Strategy User process flows and scenarios usually take the basic form of the figure above. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381770300053-JH02RBDPPX8MIVQIQ5WV/Demos.038.jpg Digital Strategy Customer Segments are built by analyzing trends in site user demographics, psychographics, firmographics and behaviors. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1509052535227-CG2JF2JGZ4DQBV1GI0YL/Personas+%26+Journey+Mapping.005.png Digital Strategy A Journey Map for the Persona I created https://www.jimdalglish-ia.com/information-architecture daily 0.75 2017-10-26 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381066972540-4OBX3CSOVFRDR2WR7T8F/Design+Logo.005.jpg User Experience Design https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381773312691-050HTOZ6OI04797RY18Z/Usability.png User Experience Design Usability & Prototype Testing: I use Silverback for desktop testing and UX Recorder for mobile testing. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381938800871-5S7U9V7R4B7JXEY0KVT8/Affinitization.png User Experience Design Sorting & Affinitization: Post-it notes are great when you are aligning features and functions into organizational structures. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381774530040-W13JUJ5XHQVA8133Y597/Flows.png User Experience Design Basic User Flows: Process flows documenting the page accesses involved in a basic CTA - Thanks process. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381773606896-LBICBZGGVH7236QZ0NXM/Sitemap.png User Experience Design Site Map: This is a site map I created for a large, nationally recognized, multi-campus university. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381774128803-7PVQYR8F5XL1P4VAFMPB/Wireframe.png User Experience Design Wireframes: I create my wireframes using Axure. I find that its prototyping ability allows me to create a workable version I can show to clients and test with customers in the same amount of time it used to take me to create flat wireframes. The Axure interface is pictured above. https://www.jimdalglish-ia.com/resume daily 0.75 2025-12-10 https://www.jimdalglish-ia.com/testimonials daily 0.75 2025-08-11 https://www.jimdalglish-ia.com/contact daily 0.75 2016-09-15 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1473951147082-0GYCHUSJH5DX8QRDDIZ2/IMG_0512.jpg Contact https://www.jimdalglish-ia.com/marcus-kate daily 0.75 2015-06-06 https://www.jimdalglish-ia.com/modern-organic-thai daily 0.75 2015-10-24 https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1445718977095-O6K589FCKEIWRCHKRX98/IMG_4508.jpg Inspired Thai Cuisine https://www.jimdalglish-ia.com/eat-together daily 0.75 2015-10-24 https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1413211380134-20F1SPGVCSUWDL618CSO/IMG_4739.jpg Eat Together https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1413211380033-VGE39C9CYXVZPX103747/IMG_4508.jpg Eat Together https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1413211380123-7Y2Y14TEULQYZT63650U/IMG_5157.jpg Eat Together https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1373491451472-4M5YW3JKFC5Z821TXQ6M/IMG_5693-Edit.jpg Eat Together https://www.jimdalglish-ia.com/ideas daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1473950414582-AP1G1ZIUZME0RRPCLC6K/Research+Logo.003.jpg Ideation https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1381937991852-WC7VKLJZBFPT6HOO5OG3/Stakeholder+I.png Ideation Every successful digital engagement begins with getting the full team aligned and moving in the same direction. I lead stakeholder interviews much like I lead focus groups — guided by a structured agenda, but open to unexpected insights. These sessions often surface organizational roadblocks, missed opportunities, and early signals of user pain points. https://images.squarespace-cdn.com/content/v1/524f2f77e4b03f4e22c461b8/1473963608932-T83LN9SF3MM6IAR3Q39N/Competitor+Matrix.png Ideation Creative Workshop: When stakeholders participate in the creative process, the overall quality of the interfaces and stakeholder acceptance of the finished product improves greatly. https://www.jimdalglish-ia.com/company-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410210555855-N29TNUAMCINE2SQE73XN/Spaces05.jpg Company https://www.jimdalglish-ia.com/intro-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380988400-7DYABALOM24UK4TSXH5L/image-asset.jpeg Intro - COMMERCIAL Add a description of your services here. Cras mattis consectetur purus sit amet fermentum. Justo odio, dapibus ac facilisis. Cum sociis natoque penatibus et magnis dolor sit amet. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412381139286-DM6BAWCRHNKPBLGZ3QER/Lima01.jpg Intro - HOSPITALITY Add a description of your services here. Penatibus et magnis natoque penatibus. Vivamus sagittis lacus vel penatibus augue laoreet rutrum faucibus dolor auctor. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380936909-3NDYSVN9D7FZDQHHCO0P/image-asset.jpeg Intro - RESIDENTIAL Add a description of your services here. Cum sociis natoque penatibus et magnis dolor sit amet. Natoque penatibus et. Cras justo odio, dapibus ac facilisis in, egestas eget quam. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg Intro https://www.jimdalglish-ia.com/hire-us-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410209232219-Y3G9CSHANEQWI5VEOEWC/NT03.jpg Hire Us https://www.jimdalglish-ia.com/read-me daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me https://www.jimdalglish-ia.com/820-park-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395955139816-60RN875EQAST2YXW7707/image-asset.jpeg 820 Park https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395954779528-PNXJZ055HQ4K8RASNRMG/image-asset.jpeg 820 Park https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395954793588-0G4A16ZCFXP7ZZA04IPM/image-asset.jpeg 820 Park https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395955319104-EEUSIYRDF4DM8GB16ZKO/image-asset.jpeg 820 Park - 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